A little know-how for your next big idea.
Practical marketing resources for local business owners. Explore articles, short videos, visual guides, and free tools to make your website and marketing easier to understand.
Created by 318 Digital Marketing for businesses in Minden, Shreveport, Bossier City, and beyond. Start with a question you want answered, then put the next step to work.
Tools & checklists
FREE CALCULATOR
What’s a new customer worth?
Estimate customer contribution, acquisition cost, and the customers needed to cover marketing. No signup required.
Calculate customer value →FREE INTERACTIVE QUIZ
Do you control your website?
Six questions. A personalized report. Clear next steps—no email required.
Try the quiz →Infographics & visual guides
Practical articles for business owners
ARTICLE
What Should a Shreveport Business Look for in a Marketing Agency?
Compare scope, ownership, reporting, local understanding, and fees before choosing a marketing agency for your Shreveport business.
Read the guide →
ARTICLE
What Should Be on a Contractor’s Website? A Checklist for North Louisiana Businesses
A practical checklist for contractor websites: clear services, genuine coverage, real project photos, trust information, and easy mobile inquiries.
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ARTICLE
How Much Should a Small Business Spend on Marketing? Start With These Four Numbers
Plan a marketing test using customer value, gross profit, qualified-lead close rate, and capacity. Includes a clearly labeled hypothetical example.
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ARTICLE
Your Customers Love You. Why Aren’t They Leaving Google Reviews?
Build an honest Google review request routine for your North Louisiana business, with practical examples, clear responsibilities, and follow-up tips.
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ARTICLE
Your Website Looks Great on a Laptop. What Happens on a Phone?
Test your small business website on a phone with five practical checks for navigation, readability, forms, contact buttons, and performance.
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ARTICLE
Do You Own Your Website—or Just Pay for It Every Month?
Check domain, hosting, WordPress access, backups, content rights, and transfer options before changing your small business website provider.
Read the guide →Quick video explainers
Watch standalone explainers or explore videos alongside their written guides.
50-SECOND VIDEO
Website visitors. No calls. What’s missing?
Three practical checks: a clear offer, visible contact options, and a simpler form.
Watch the video →
VIDEO + ARTICLE
Why Your Business Isn’t Showing Up on Google Maps—and What to Check First
Watch the short explainer within the full guide, then put the tips to work.
View the video and guide →