THE SMALL BUSINESS MARKETING GLOSSARY
What the Click?
Understand your marketing before you spend money on it.
Clear answers. Better questions. Smarter marketing decisions.
20 terms
Get found
5 termsYour website
4 termsAdvertising
3 termsLeads & results
8 terms- Conversion RateAre visits turning into useful actions?
- Lead QualityWhy are your inquiries the wrong fit?
- Conversion TrackingHow do you know your marketing generates inquiries?
- Cost Per Lead (CPL)What are you paying for each inquiry?
- Marketing AttributionWhich marketing effort brought in the customer?
- ImpressionsHow many times was your marketing shown?
- ReachHow many different people were shown it?
- Click-Through Rate (CTR)People saw it—but did they click?
Terms A–Z
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